5 Elevator Website Mistakes That Are Costing You Leads

Introduction

If you’re in the elevator business, chances are you already have a website. And if you’re like most companies we’ve looked at, it probably looks… decent.

But here’s the kicker: Decent isn’t enough anymore.

A nice-looking site doesn’t guarantee trust. It doesn’t mean your visitors will reach out. And it definitely doesn’t mean you’re converting leads consistently.

Today’s customers—whether property managers, developers, or contractors—are digital-first. They’ll often decide whether or not to contact you before they ever pick up the phone. And your website plays a vital role in that decision.

We’ve reviewed dozens of elevator company websites—including ones we’ve redesigned at Digital Elevating—and the same problems come up over and over. The frustrating part? These businesses are great at what they do offline. Their work is solid. Their teams are skilled. But their websites don’t reflect that.

Let’s walk through five of the most common elevator website mistakes we see—and how to avoid them.

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Mistake #1: No Clear CTA on Your Elevator Company Website

Too many sites in this industry are missing clear, visible calls to action (CTAs). There’s no “Request A Quote” button. No form. No direction. Just a logo, some paragraphs (sometimes entire essays), and a contact page buried in the footer.

You might think, “Well, they’ll call if they’re interested.”

But that’s not how it works. Visitors need to be nudged. They need a path.

A strong CTA should be above the fold (the first section you see when you load the page), after your main content sections, and in the navigation bar. Make them clear and outcome-driven — “Schedule a Free Inspection” beats “Submit.”

Real Example: A Missed Opportunity

We recently reviewed a site for a reputable elevator service company in Ohio. They had great visuals and strong visuals, but no standout CTA above the fold. The only way to get in touch? A tiny “Contact” link in the footer.

That company was getting hundreds of visits a month—and converting almost none. One simple fix—a bold, action-oriented CTA in the header—started bringing in qualified leads within days.

Mistake #2: Your Site Isn’t Mobile-Friendly (And It Shows)

Homeowners drinking morning coffee at their kitchen island. Property managers in elevators. GCs between meetings. All on their phones.

So when your site loads slow, your buttons are too tiny, or the layout breaks on mobile — you’re done. They won’t pinch-zoom to find your phone number. They’ll just back out and click the next guy.

What You Can Do About It

• Use a responsive layout built for mobile first
• Test it on mobile,tablets and Androids — not just your laptop
• Optimize all images and files for mobile speed
• Make sure buttons are big, obvious, and thumb-friendly
• Run Google’s Mobile-Friendly Test to catch common issues

Real Example: Losing Mobile Users Fast

One elevator contractor had a beautifully designed desktop site — but on mobile, everything broke. Text ran off the screen, buttons overlapped, and their phone number wasn’t clickable. The worst part? 70% of their traffic was coming from mobile.

Your mobile visitors aren’t patient. If the site doesn’t load fast and feel intuitive, they’ll bounce before you even know they were there.

Mistake #3: Weak Messaging That Fails to Build Trust

Stop Sounding Like Everyone Els

“We’re committed to quality.” “Family-owned.” “Reliable service.”

We’ve all seen it. These lines aren’t wrong — they’re just empty. They don’t show why someone should pick you, and they don’t make you memorable.

Build Confidence with Real Proof

People want clarity and credibility. Add testimonials. Show real job site photos. Mention certifications like NAEC or NEII. Use copy that speaks directly to the client’s problem — not just how long you’ve been around.

You’ve done the work. Your website should reflect that.

Need a second set of eyes on your messaging?

If you’re not sure whether your site builds trust or just takes up space, get feedback from someone outside your team. Even small copy updates can make a big difference in lead generation — especially in a specialized field like elevator contracting.

Mistake #4: Slow Load Times Are Killing Your Leads

It Works on My Computer” Isn’t Good Enough

Just because your website loads fine in the office doesn’t mean it performs well for someone on the go. And if it takes too long, they’re gone.

Even a 1-second delay can hurt conversions. A slow site feels broken, even if it technically works.

Fix the Speed, Win the Click

• Resize and compress your images
• Remove bloated plugins or unnecessary scripts
• Use caching, lazy loading, and proper hosting
• Run a performance audit with PageSpeed Insights

Real Example: A High Bounce Rate from a Slow Site

An elevator company in Florida came to us with a stunning-looking website — but a 74% bounce rate. After testing, we found it loaded in nearly 7 seconds on mobile. Big uncompressed images and bloated plugins were dragging it down.

We rebuilt it with speed-first structure. After launch, bounce rate dropped by over 30%, and call volume increased in the first two weeks.

Mistake #5: Outdated Design = Outdated Perception

Your Website Is Saying More Than You Think

Even if you’re doing modern work, an outdated site tells visitors otherwise. Old fonts, crowded layouts, stock photos — they all add up to one big message:

“This company hasn’t evolved.”

It’s not always fair but it’s real.

Update your visuals. Use space and typography to show professionalism. Ditch the templates and invest in something that reflects your actual quality.

Real Example: A Great Company Hidden Behind a 2010 Design

• Resize and compress your images
• Remove bloated plugins or unnecessary scripts
• Use caching, lazy loading, and proper hosting
• Run a performance audit with PageSpeed Insights

Real Example: A High Bounce Rate from a Slow Site

A client we worked with had some of the best elevator modernization work we’d seen  but you’d never know it from their website. Cluttered layout. Small text. Stock photos of random office buildings.

Once we redesigned it with real job photos, a modern layout, and bold clear headlines, they started closing deals directly from web inquiries.

Conclusion: Your Website Should Work as Hard as You Do

If your elevator company’s website has any of these issues, you’re likely missing out on jobs, not because of your work; but because of your presentation.

Every day your website is live, it’s either helping you close the gap… or helping someone else win the job.

The good news? All of these issues are fixable. And when they’re fixed, your website becomes one of the most valuable tools in your business.

Want to see how we approach elevator websites with performance and trust in mind?Visit Digital Elevating to learn more.